almost fucking done

Studying all these aspects of consumer behavior really makes me realize that I act like an average consumer after all: the delusional rationalizing of post-purchase dissonance, being attracted by cheap humor, wanting to try out Tide Pods just because they specifically declared they were going for the Apple appeal.

Marketers constantly try to appeal to our desire for individuality, but in the end, aren't we all essentially the same, since we're all trying to be unique?

I'll go back to studying now.